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In this May 14, 2012 file photo, actress Amy Poehler arrives for the NBC network upfront presentation at Radio City Music Hall in New York. Best Buy C

In this May 14, 2012 file photo, Amy Poehler arrives for the NBC network upfront presentation at Radio City Music Hall in New York. (AP Photo/Evan Agostini, File)

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Best Buy enlists Amy Poehler for Super Bowl spot

Will air a 30-second spot featuring Poehler

Updated: Wednesday, 23 Jan 2013, 9:32 AM EST
Published : Wednesday, 23 Jan 2013, 9:32 AM EST

MAE ANDERSON,The Associated Press

NEW YORK (AP) — Best Buy Co. is enlisting actress and comedian Amy Poehler to get its brand message across in a humor-focused spot during the Super Bowl XLVII.

The Minneapolis-based electronics chain says it will air a 30-second spot featuring Poehler, fresh off from her gig co-hosting the Golden Globes earlier this month, in the first quarter of the big game Feb. 3 on CBS.

The ad will convey a branding message and comes as as the electronics retailer works on a turnaround plan to combat tough competition from online retailers and discounters. The spot will be supported by a social media component, and a second ad will air after the game detailing several special offers.