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Screenshot of a David Hasselhoff ad for Cumberland Farms. (WHDH)

Screenshot of a David Hasselhoff ad for Cumberland Farms. (WHDH)

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Must see video: David Hasselhoff signs stolen

Updated: Thursday, 19 Jul 2012, 6:47 AM EDT
Published : Wednesday, 18 Jul 2012, 3:32 PM EDT

    (CNN/WHDH) – One Boston-area store can barely keep its latest ad for iced coffee in stock.  

    But it's not the cup of joe that's creating a frenzy.  It's the life-sized cut-outs of "Baywatch" star David Hasselhoff!
     
    The signs are so popular, the stores all over have to keep a close eye on them so they don't walk right out of the store. It seems people just can't keep their hands off the Hoff.
     
    The signs come from a marketing campaign from Cumberland Farms, who's enlisted Hasselhoff to help sell their iced coffee. 
     
    Cumberland Farms says it isn't sure how many ads have been stolen, but the phone keeps ringing from stores needing more signs.
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