LOS ANGELES (AP) — Time Warner Cable is adding programming including Food Network and HGTV to the channels available on its on-the-go viewing app to help it keep pay TV subscribers.
The cable operator says it will add those channels, as well as DIY, Travel Channel and Cooking Channel to its TWC TV app. That brings the channels available to watch on the mobile app to 12 nationwide.
The deal could help Time Warner Cable Inc. hold on to its pay TV customers as it adds more features without adding to their monthly bill. And content provider Scripps Networks Interactive Inc. may benefit in the future if more viewers helps boost its ad revenue.
The New York-based cable operator has said its customers used the app nearly 5 million times in June, double the number a year ago.
Most app usage still occurs in the home, but the cable operator is adding to its on-the-go viewing lineup to bolster its "TV Everywhere" offerings, said Mike Angus, Time Warner Cable's senior vice president and general manager of video.
"TV Everywhere" is an industry initiative to tie viewing on mobile devices and computers to a traditional pay TV subscription. It is a way to compete with online video services like Netflix while not harming the traditional pay TV business.
Knoxville, Tenn.-based Scripps cut a similar deal to allow viewing of its channels on Verizon's FiOS Mobile app last month.
Scripps spokesman Mark Kroeger said the company plans to ink similar deals with other TV distributors going forward.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
If the fee was enacted as planned in the New Starts application, the expected $555 million in revenue would almost double the amount of taxes and fees motorists currently pay to the state through gas taxes
Ronald Nored, guard for the Butler University basketball teams that went to back-to-back Final Fours in the NCAA Tournament, has already landed his first coaching gig. The former Bulldog will lead the Brownsburg High School Bulldogs.
The university announced Blue III, also known as Trip, on Thursday. He was born Dec. 23 in Indiana. The university's current live mascot, Blue II, remains with the school.